Trading Strategy Analysis of K

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Annualized Returns of Trading Strategies for K
Best Returnat StopEpisodesLength Best +10at Stop -5 to -25
Buy and Hold7.46 %0.211201.00
Buy On Rise Hold9.82 %0.181425.19
Buy On Dip Hold9.60 %0.68367.00
Signal and Hold8.72 %0.191337.05
Stops Only9.15 %-0.081.00361.587.46 %-0.373.28 %
Sell Signal Trim Stops10.17 %-0.045.0050.399.23 %-0.125.43 %
Buy Signals8.98 %-0.081.00291.058.72 %-0.374.93 %
All Methods9.54 %-0.131.00354.609.54 %-0.136.79 %

These figures represent the annualized yields from several strategies for K, conducted mechanically for 10 years. The concept of stops does not apply to the top few entries, which are various flavors of the well known Buy and Hold strategy. This much used strategy yielded 7.00 %.

Buy and Hold strategy in the most simple form is exercised by buying on every day of the test period, and holding the issue to the end . Many people practice some of the more realistic versions of Buy and Hold, for example, Momentum Investors might buy on rising prices and then hold. A speculator with a bit of sophistication might buy on dipping prices, while a technician might wait for technical signals to buy and then hold.

Our tests show it is generally better to buy on the dips rather than trying to follow the momentum of the market. But K is an exception to that rule. Both strategies offer improvement over the unadorned Buy and Hold. Using technical indicators to buy and then hold, improves on the simple Buy and Hold strategy, but is still not the best.

Strategies lacking a stop-loss policy are too dangerous, given that every stock, sooner or later, will become worthless.

From the Report Dated 11/11/2010: At least from the standpoint of a single company strategy, the best setting over the past 10 years has been -8 percent for K when adjusting stops weekly. This setting has produced a historical yield of 9.00 %. (The yield during the holding period is annualized to provide this figure).

Sliding Stops Reset Daily of Kellogg Company

How to set sliding stop limits for Kellogg Company:

Stop loss limit orders would appear to be almost always desirable. But where to set the stop limit is controversial. Setting to limit too low may allow for too great a loss. But setting the limit too high may cause the trade to "stop out" prematurely, perhaps missing a rally and also incurring an unwelcome brokerage fee.

Two issues need to be settled in arriving at a stop limit strategy. The first is to determine the price to position the stop loss at a percentage below the buy-in price. The second is to determine a strategy for raising or sliding the stop to lock in gains without undue risk of prematurely "stopping out" on some insignificant dip in price.

Sliding Stops Reset Weekly of Kellogg Company


Some would advise you to set the stops at what you feel to be an acceptable loss. However, "feeling" is an extremely misleading guide. These charts are the output of a "brute force" calculation giving results for every stop loss setting from one percent to fifty percent on every trading day of the past ten years.

The bars represent the annual percentage appreciation achieved for each stop loss setting. This percentage is numbered on the right (blue) axis. The purple line depicts the number of "stop outs" on average per year at each stop loss setting . Transaction costs directly relate to this number on the left (purple) axis.

Sliding Stops Reset Monthly of Kellogg Company

These charts represent different strategies for "sliding" the stops to lock in gains. The first simply moves the stop up every day to the pre-determined percentage below the close price. The others move the stops up at the end of every week, and at the end of every month. Generally speaking, it seems better to move the stops less frequently than daily.

General Market Conditions

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More than 70 Hi-Rez charts daily for Kellogg Company:








Sliding stops trimmed by sell signals of Kellogg Company
Buy Signals and sliding stops of Kellogg Company
K:  Buy Signals and sliding stops




Technical Buy Signals and Trailing Stop-loss

Trailing stops set at -18.00 %
StartEndBuy InEnd PriceDifTotalTypeSessions
10/30/20017/22/200223.8424.070.230.231181
11/26/20017/22/200223.3024.070.771.001163
2/6/20027/22/200223.7324.070.341.341114
9/13/20023/6/200326.3523.35-3.00-1.661119
11/12/20023/10/200325.8923.02-2.87-4.53179
1/31/200311/14/200827.2144.1116.9012.3711459
2/3/200311/14/200826.3344.1117.7830.1511458
4/6/200411/14/200834.1044.1110.0140.1611162
9/30/200411/14/200836.4944.117.6247.7811040
11/29/200411/14/200837.3944.116.7254.501999
9/16/200511/14/200839.3944.114.7259.221797
10/31/200511/14/200838.6744.115.4464.661766
12/27/200511/14/200838.6144.115.5070.161727
4/18/200611/14/200838.4144.115.7075.861651
1/11/200811/14/200846.9544.11-2.8473.021214
5/6/200811/14/200848.1744.11-4.0668.961135
10/30/200811/20/200846.9838.24-8.7460.22115
4/9/200911/11/201037.8049.2511.4571.670402
7/16/201011/11/201050.6449.25-1.3970.28083
10/21/201011/11/201049.7549.25-0.5069.78015


Total Session Units Invested 10579
Sessions In Time Span 2398 Avg. Units Invested 4.41
Unit SharesMarket Order CommissionsStop Order CommissionsProfit
10020 at $5.006 at $15.00$6,788.00
10020 at $30.006 at $30.00$6,198.00
100020 at $5.006 at $15.00$69,590.02
100020 at $30.006 at $30.00$69,000.02


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